Know exactly where every purchase, lead, signup, booking or visitor comes from.
The whole funnel, end to end: every channel and campaign traced to the conversion it produced — a purchase, a signup, a booked call. Products, services and subscriptions alike. Plus AI Visibility: see which AI assistants read, cite and crawl your site. One lightweight script.
Overview
Traffic · last 7 days
Sources
Audience
Visitors by location
hover a countryGoals
+ New goalAI VisibilityNEW
From first click to conversion.
Pageviews are where the funnel starts, not where it ends. Dupes follows each visitor from the channel and campaign that brought them, through the pages they read, to the goal they completed — and shows you the AI crawlers shaping how your brand turns up in AI answers.
Top of funnel: channels & campaigns
Every visit traced to its channel, referrer and exact UTM campaign — organic, social, email, referral, paid and AI. Ad clicks are caught from their gclid, fbclid or msclkid too, so paid traffic stops hiding inside Direct.
Mid funnel: the path they took
The pages, devices and browsers between the click and the decision, plus how many visitors came back for a second look.
Bottom of funnel: goals & conversions
A purchase, a signup, a booked call, a submitted brief — track any of them with one line, window.dupes("goal") or a data-dupes-goal attribute. Each one reports conversions and the visitors behind them.
AI Visibility
See which AI assistants read, cite and crawl your site — Answers, Indexing and Training — detected server-side. The edge most analytics miss.
Live world map
Watch visitors light up across the map in real time, with a country breakdown beside it.
Cookieless option, no consent banner
Switch any site to a hash-based, rotating visitor id — no cookie, no consent banner, no personal data stored.
See your traffic across the globe
Watch exactly where your visitors — and the AI bots reading your site — are, the moment they land.
Live in under a minute
One line of code. No tag manager, no data engineer.
Drop in the script
Paste one line before </head>. Ready-made Next.js snippet included.
Watch it flow in
Visits, channels, campaigns, pages and geography populate instantly — plus AI crawler hits detected server-side.
Act on it
Set goals for the conversions that matter, see which channels and campaigns produce them, and track how AI assistants surface your content over time.
Frequently asked questions
Everything you need to know before you install.
Simple, honest pricing
Two plans. Pay for the events you actually get. Cancel anytime.
Go over and we keep collecting every event — nothing is dropped and nothing is deleted. Your dashboard asks you to move the slider up before it shows the rest of the month. Bots and AI crawlers are never billed.
One site, tracked properly.
Every site you run, and the team that runs them.
Stop guessing which campaigns actually convert.
Install Dupes today and watch the funnel fill in — channel, campaign, conversion, human and AI — within the hour.
Start free trial